project overview
end-to-end design for a B2B SaaS that facilitates control over finances by means of automating reports, visualising complex data & implementing AI-analytics
main tasks
conduct market study to identify current fintech sector trends, update data on the target audience of the product and their pain points and bridge the gap between user expectations and product functionality
update the existing design system, develop and introduce new relevant guidelines for web and marketing teams in order to reduce design bias and enhance user experience and engagement
design
discovery
delivery
user personas
brand identity update
gentle retouch of the brand guidelines for establishing a coherent visual identity across company's platforms (website, social media, blog, newsletter) in close cooperation with marketing and development teams
prototyping
building up, maintaining and organising an exhaustive design system and component library on figma for efficient prototyping and further product development
responsive design
ensuring seamlessness and coherence of the website visuals across multiple devices
homepage motion
implementing basic motion design on the homepage of company's website for clean and laconic demonstration of key features of the product
pitch decks & slides
visualising raw data in the form of clear charts and infographics for corporate stakeholders along with designing compelling and engaging promotional and educational materials for further distribution among clients by the marketing team in strict adherence to the updated brand identity guidelines
social media
high-converting ad creatives and engaging social media visuals
+89%
average engagement growth across social media
4,9k
average organic traffic
1000+
warm sales leads with 82% retention rate