I'm a digital designer and artist, so my job is to catch an eye (respectfully)

In my work I act as a visual-declutter advocate, caring about you and your clients' attention span: I create designs that are clean, aesthetically pleasing and functional, allowing the visual storytelling flow gently and seamlessly across the layout of choice

my professional and academic experience is rather diverse, stretching from linguistic research and business mediation to visual arts and web design, yet it becomes cohesive when it comes to a thorough full-cycle work on a project

as a designer, I value systemic approach on every step, be it preliminary research of trends and references, building up complex prototypes or making last-minute changes

contemporary artist in me implements innovation, blending the pragmatics and functionality of design with aesthetic approach, and finds inspiration and creativity even in the most trivial Figma components

last but not least, my background in languages and mediation makes me a great team player and helps me navigate communication with the stakeholders while justifying even the boldest design decisions

INNOVATION

In 1923, Gropius set out his modernist vision in the essay The Idea and Construction, which became highly influential for the movement.

ui/ux design

product landing pages component library design system prototyping responsive layouts research jobs to be done lean ux design thinking agile scrum testing etc

graphic design

key visuals social media design ad creatives print design packaging merch slides pitch decks infographics etc

brand identity

research logo color palette tone of voice typography icons layouts templates styleguides etc

INNOVATION

In 1923, Gropius set out his modernist vision in the essay The Idea and Construction, which became highly influential for the movement.

illustration

2d vector and raster illustration character design icons backgrounds etc

motion

basic motion and animation video editing etc

soft skills

functional and bold creative approach adaptability attention to detail time-management problem-solving
communication teamwork etc

20-26 — freelance digital designer

responsive website layouts, brand identities, styleguides and key visuals for small brands, character design and illustration, designing icons, logos, packaging and merch, infographics and presentations, etc

25-26 — nda, digital designer

outsource work for an international design studio
ui/ux design, mobile-first website layouts, hud development, 2d basic motion design for immersive installations and interactive interfaces in close collaboration with art direction team, unity developers, 3d artists and motion designers

24-25 — fintablo, lead product designer

entire product lifecycle for a B2B SaaS fintech company: responsive landing pages, social media materials, ad creatives for marketing campaigns, infographics, email newsletter visual materials, corporate presentations and pitch decks, whitepapers, reports, educational and promotional leaflets; maintaining brand identity, collaborating with marketing teams, copyrighters and developers

23-24 — xella, graphic designer

clean and coherent design for the social media, website and print materials (brochures, business cards, posters, billboards) of an aesthetic medicine clinic

this page is still in its pre-launch state so I've only uploaded a handful of recent cases to illustrate my skills and experience in several domains of digital design, feel free to click around

fine arts

since 25 — resident sculptor at
fosaki ceramic studio, limassol

November 25 — group exhibition at Xidadiko, limassol

languages

23 — fr-eng written translation of legal texts at nda

22 — intercultural mediation of business events, written and oral eng-rus and rus-eng translation at RSPP Moscow

22-23 — linguistic research at hse, moscow

20-21 — teaching English for adults at englex, moscow

23-25 — paris-1 panthéon-sorbonne

contemporary art, master’s degree

21-23 — hse, Moscow

intercultural communication and mediation, master’s degree

16-20 — mrsu, saransk

linguistics and teaching of foreign languages, bachelor's degree

19-20 — skillbox

commercial illustration and design, online course

Alexandra.astaykina.gmail.com

+357 95 14 14 09

+33 7 58 9812 96 whatsapp

Limassol, cyprus